RETAIL: NEW ERA BIRMINGHAM FLAGSHIP
I got word that New Era, is going to open its second European flagship store tomorrow in the major UK city of Birmingham. The store according to New Era has a “similar design to the flagship stores in London and New York, with exposed brickwork, custom made maple cabinetry, and floor inlays of the company’s logo and framed visor sticker found on the New Era 59FIFTY. The space is across one level and will display all of New Era’s latest design exclusives and showcase New Era’s Apparel collection launching in Spring 2009.”
New Era Birmingham will feature the widest selection of New Era headwear in the world. A mixture of designs will adorn the company’s signature fitted baseball cap, the 59FIFTY, as well as over 250 adjustable cap styles, hats from the EK by New Era brand, and the latest Authentic Collection in the new performance fabric material. Additionally, there will be product from the Marvel license including future collections of the Fantastic 4 series, Wolverine and Captain America as well as the DC Comics license featuring original comic book artwork in the Batman and Superman collections.
New Era Flagship Birmingham
41 Corporation Street
West Midlands
Birmingham
B2 4LS
tel: (0121) 643 3399
Opening Times:
Mon-Sat: 10am – 7pm
Thurs: 10am – 7.30pm
Sun: 12pm – 6pm
Via New Era
